Channel 4 unveils new programmatic service and creative strategy at its Upfront event in London
Channel 4 has announced the launch its new ad targeting technology, Premium Video Ad Xchange (PVX), which will allow advertisers to buy demographic audience segments on its All 4 service across devices and platforms using programmatic technologies.
Advertisers using PVX will now be able to buy demographic segments at a household level for All 4 audiences across shared devices such as YouView, Xbox and Samsung connected TVs. The technology has been created in response to rapid changes in on-demand viewing where currently a third of viewing to All 4 is now on a shared device.
It will enable Channel 4 to identify Read full story ›
Source: The Drum
