Channel 4’s Synthetic Persona ads for drama Humans was ‘risky’ for brand, but expect more of the same
Channel 4 is set to create more unusual adverts for its programming akin to the recent Synthetic Persona campaign it ran for TV drama Humans despite admitting it was “risky” for the broadcaster’s brand image.
The campaign, which ran in May this year, featured a futuristic advert for Persona Synthetics – a brand of highly developed robotic servants – and included a web shop front, social accounts and an eBay store where visitors could bid on a robot in a mock auction.
Speaking at the Havas/Channel 4 Meaningful Brands event yesterday (13 July) Channel 4 sales director Johnathan Allan said Read full story ›
Source: The Drum
