By Gillian West

Channel 5’s £450m deal with Viacom will see the channel pool resources with partners including MTV and Comedy Central to “grow and share content”, acording to Channel 5 director of programmes Ben Frow.

Speaking at the Edinburgh International TV Festival this morning Frow said: “For me the most important thing about working with Viacom is how open and up for collaboration everyone is.

“Everybody is up for growing and sharing content, making shows that can naturally play on other channels, but we are all different and our channels work in their own way and we don’t want to compromise Read full story ›

Source: The Drum