By Seb Joseph

After so many false dawns, the much-vaunted prospect of social commerce is fast-becoming a reality for Just Eat due to its refusal to let the sales potential of chatbots be misguided by the novelty of owning one.

More than 15,000 people have used the takeaway service’s Facebook Messenger chatbot since it launched last September and four in ten then go on to make a purchase. Not a bad conversion rate for a product that managed to thrive where 70% of those have floundered. Much of this early success can be attributed to an insistence on creating a real purpose for the Read full story ›

Source: The Drum