By Craig Wills

Brands are pinning their hopes on bots to drive their mobile retail and e-commerce strategies. But are they at risk of putting all their eggs in one basket?

This year has seen the rise of chatbots and the notion of ‘conversational commerce’. As with any new technology, it has been greeted by the usual fanfare as well as smatterings of healthy scepticism. It would be fair to say that we are tending towards the peak of inflated expectations (see ‘Gartner Hype Cycle’). However, when behemoths of the tech world like Facebook, and more recently Google with their Allo app, throw weight Read full story ›

Source: The Drum