By Shaul Olmert

Across APAC, a revolution is taking place that will forever change how brands and publishers interact with their audiences.

From Japan to China to India, chatbots are growing in popularity with more and more industries recognizing the benefits of using this medium to ‘talk’ to and engage with users.

This may come as no surprise, especially given the popularity of platforms like Snapchat and SNOW which reach users on a device they already rely on – their phones. Not to mention, chatbots now let you do everything, from diagnosing medical conditions to enhancing your selfies.

Familiarity

Messaging apps – on which Read full story ›

Source: The Drum