By Rebecca Stewart

“You should be able to message a business in the same way you’d message a friend,” said Mark Zuckerberg at Facebook’s F8 developer conference last month as he laid out his vision for the social network’s future.

Bots took front and centre of his 10-year road map – and we’re not talking spammy Twitter accounts here. Instead, brands are increasingly experimenting with chatbots to usher in a new era of ‘conversational commerce’, to use a term coined by Uber’s Chris Messina.

Powered by artificial intelligence (AI), Facebook’s chatbots will allow customers to interact with partner brands like KLM and 1-800 Flowers Read full story ›

Source: The Drum