By Seb Joseph

Purslow will run the club’s commercial activities worldwide, assuming responsibility for its existing tie-ups with the likes of Adidas, Audi and Samsung. His first priority will be to finalise a deal for the club’s shirt sponsor next season, with Turkish Airlines reportedly poised to replace Samsung.

Purslow is tasked with building what Chelsea claim will be the Premier League’s “most pioneering global commercial programme”, partnering with “innovative and market-leading organisations” worldwide.

The newly created role signals a shift for the Premier League leader’s approach to sponsorships. Unlike other top European clubs, Chelsea’s commercial earnings are hampered by a smaller stadium, which has Read full story ›

Source: Marketing Week