By Gillian West

L’Oréal Paris brand ambassador Cheryl Cole returns to TV screens with a new campaign for Elnett Satin titled ‘The Gold One’.

Following a ‘day in the life’ of the X Factor judge, Cole credits the brand for ‘always being in style’ and celebrates the hairspray’s brand heritage and longevity.

Deborah Armstrong, marketing director of L’Oréal UK and Ireland, commented: “The campaign promotes the classic gold can by balancing its legendary hold credentials with its modern relevance now, as an everyday style icon.”

The multi-platform campaign spans TV, print, outdoor, cinema and digital and will run for an initial period of four weeks. Created Read full story ›

Source: The Drum