By Natalie Mortimer

While adverts in between children’s TV have been blamed for encouraging kids to drink fizzy drinks the focus has now been turned on the shows themselves after a new report found that popular children’s TV programmes are featuring too many soft and fizzy drinks, with characters choosing an unhealthy option two out of three times.

Soft and fizzy drinks are shown on children’s TV for almost two thirds (64 per cent) of screen time showing drinks. In comparison water appears for just a fifth (20 per cent) of the time.

The research, commissioned by the Natural Hydration Council, took place over two Read full story ›

Source: The Drum