By John Glenday

Chinese regulators have launched a crackdown on paid-for advertising from the search engine Baidu following public outrage at the death of a student who tried an experimental cancer drug which came top of his search on the platform.

The incident has rekindled accusations that Baidu has been selling lucrative listings to bidders without performing adequate checks on the veracity of their businesses or products.

In an effort to contain the public relations fall-out from the incident, Baidu had already promised to overhaul its rankings to ensure results are ordered by credibility rather than price paid.

The Cyberspace Administration of China Read full story ›

Source: The Drum