Chinese football fans are heavily influenced by clubs sponsors and marketing
Two-thirds (65%) of Chinese football fans intend to buy products from a football club’s official sponsor, according to a new report.
The Red Card+ Report, which surveyed more than 30,000 Chinese football fans to reveal their motivations for following the European leagues, found Chinese fans are heavily influenced by a clubs sponsorship and marketing.
More than half (58%) consider sponsor brands to be highly influential due to their partnerships with the clubs, indicating the value these brand associations can have on Chinese fans, which represent one of the biggest opportunities in the global sports industry.
The report, which is the largest ever survey Read full story ›
Source: The Drum
