Chinese luxury shopping returns to growth but how can brands build on the momentum?
The luxury industry’s Chinese woes could be coming to an end as shoppers begin once again to buy luxury brands on home soil. But as the region starts to show promise, how can brands ensure they build on the momentum without making the mistakes of the past?
Chinese shoppers were once the all-important ingredient for luxury brands, reflected in an almost decade long flurry of store openings in the region as consumers rushed to snap up the latest Burberry handbag. Between 2008 and 2011, there was a 42% spike in the number of luxury retail stores in Asia, compared with a Read full story ›
Source: The Drum
