By Danielle Long

Mobile social networking platform Momo has appointed TBWA Shanghai to manage its creative and brand strategy account.

Momo has tasked TBWA Shanghai with developing a ‘fast-moving creative process’ to transform the brand’s communications as it looks to drive growth in 2017.

The agency will support Momo to optimise the social user experience and build a strong brand image for China’s third largest mobile social networking platform.

Joanne Lao, CEO, TBWA Greater China, said, “China’s social media landscape moves at speed; constantly innovating, challenging and changing. With over half of China’s population accessing social media platforms, the ecosystem is complex and competitive.

“As a leading Read full story ›

Source: The Drum