By Staff Writer

The Chip Shop Awards 2016 winners were crowned last night with some ingeniously creative ads getting the recognition they deserve.

Yet sadly few of them, if any, will ever run in the real world.

That’s because the Chip Shops remains the only industry awards scheme offering a home to brilliant ideas that haven’t actually run. It occupies its own parallel universe where agencies don’t have to worry about such trifling matters as taste, decency and political correctness – or having clients.

And sure, the Chip Shops has its fair share of knob gags and risque jokes that would make any client blush. Read full story ›

Source: The Drum