By Doug Zanger

It hasn’t been a great 2015/2016 for Chipotle Mexican Grill. The Denver-based fast-casual restaurant chain has had to endure ferocious blowback due to an E. coli episode, including its “tone-deaf” response. Though various things have been attempted (new PR firm and free burritos) to regain the glory days, none have truly broken through as the brand continues to try to right the ship.

Adding insult to injury, Chipotle was recently unseated as the top Mexican food brand in the US by Moe’s Southwest Grill. Not only that, the company tumbled behind Taco Bell, Qdoba Read full story ›

Source: The Drum