By Minda Smiley

Chipotle’s ongoing ‘boorito’ stunt that allows any customer dressed up on Halloween to get a burrito for $3 has a new twist this year: customers instead have to add something unnecessary to their costume if they want to get a discount.

In a video called ‘Endless Line,’ the idea behind this year’s quirky request is explained when a woman accidentally walks into a ‘Cheapotle’ – a knockoff of Chipotle that uses cheap, artificial ingredients and flavor-injected chicken with decorative grill marks.

Created by Piro, the ad aims to drive home Chipotle’s message that the hundreds of ingredients added to fast-food items every Read full story ›

Source: The Drum