By Gillian West

Chippindale Foods has worked with Elmwood to update the packaging design of its Free Rangers brand.

Inspired by posters from the 1940s and 1950s the design aims to capture the brand’s British heritage and the premium welfare standards behind it.

Elmwood started with creating a new strapline for the brand – ‘The pick of our farms, the pride of our nation’ – to position the brand before conceiving the vintage-inspired branding.

Nick Chippindale of Chippindale Foods commented: “We’re fiercely proud of our heritage and top quality produce, and Elmwood’s new design for Free Rangers Read full story ›

Source: The Drum