By Minda Smiley

To generate buzz for its veggie ‘Meze’ dips that hit grocery store aisles this month, Chobani has transformed a $12m New York City townhouse into an “edible” home with indoor gardens, vegetable-laden walls and chandeliers made of greens.

Created in partnership with Olson Engage, the house is part of a sweepstakes that Chobani is running ahead of the Fourth of July. Between now and June 24, fans of Chobani are encouraged to share their “favorite way to dip” with the brand. Chobani will then select a winner who will have the chance to bring three guests to the house over Read full story ›

Source: The Drum