By John McCarthy

Cadbury’s has discontinued its stocking-filler chocolate coin range and from the way social media exploded, you could be forvgiven for thinking Christmas has been cancelled.

The UK chocolate firm, behind classics like the Dairy Milk and Milk Tray, blamed cheaper, own-brand versions of the treat, sold for less but with allegedly inferior chocolate.

A Cadbury’s spokesman told the Telegraph on Monday that the coins were too “fiddly” to unwrap and suffered from poor sales as they could not be reinforced with the “Cadbury Purple” branding.

He added: “We are sorry to see the coins go, but that’s business.”

Twitter users mourned the loss of Read full story ›

Source: The Drum