By Seb Joseph

Christmas may be five months away but that hasn’t stopped Cadbury getting into the festive spirit with the chocolate maker putting aside £10m to back its biggest seasonal push to date.

The period is particularly key for the snacks business, which sees it as a bigger cash spinner than Easter time when it typically benefits most from those looking to indulge their sweet tooth. While Easter is still a major sales opportunity for Cadbury, Christmas represents the larger opportunity to push more of its products; everything from advent calendars to baubles.

“Christmas is that promiscuous time of year when everyone’s guard is Read full story ›

Source: The Drum