By Sarah Vizard

Consultancy firm Deloitte predicts £15bn in sales will be informed or facilitated by digital technology as consumers use their phones, tablets and laptops to compare prices and access more information on products and services, as well as make purchases. Ian Geddes, Deloitte’s head of retail, says it will be retailers that invest in in-store technology such as mobile payments and beacons that will reap the benefits.

He adds: “Just as physical retailers have benefited from the growth of click and collect, technology investment in-store will increase the number of shop visitors who buy and how much they spend, as well as Read full story ›

Source: Marketing Week