By Minda Smiley

Zimmerman Advertising has been selected as Chuck E. Cheese’s lead agency.

The Omnicom agency will handle the brand’s strategy, promotion, media, and integrated creative elements. Previously, the Dallas-based Richards Group handled creative for the brand.

The move comes as the company makes an effort to appeal to adults instead of just kids. Recently, it launched an updated menu that includes whole-wheat wraps and artisan pizza.

Michael Hartman, chief marketing officer at Chuck E. Cheese, said: “Chuck E. Cheese’s has undergone a tremendous amount of change in the last year and we need an agency able to keep up with Read full story ›

Source: The Drum