By John Glenday

Confectionary brand Chupa Chups is treading where no lolly has gone before with the introduction of a Halloween themed ‘choose your own adventure’ style game on Instagram.

Get Lolli sees players navigate a haunted house in search of a kidnapped Chupa Chups lollipop before it gets a licking, making a series as of crucial decisions as they do so, with plenty of horror tropes and film references to keep people amused.

Tinus Strydom, creative director, BBH Asia Pacific said: “Bringing a new experience to people where they don’t expect it, is what our business has become, and what keeps it fun.”

Daan Simonis, Read full story ›

Source: The Drum