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Churchill Downs bets on data to turn Kentucky Derby fans into year-round horse racing enthusiasts

on May 6, 2017 | 0 comments

By Lisa Lacy

The 143rd running of the Kentucky Derby – the so-called “most exciting two minutes in sports” – takes place Saturday (May 6). It is the oldest continuously held major sporting event in North America, drawing more than 150,000 people each yearincluding lots of women in big hats – and serving up nearly 120,000 mint juleps with 1000 pounds of mint and 60,000 pounds of ice, along with one rousing rendition of My Old Kentucky Home.

And, naturally, it’s also a big day for gambling. In fact, in 2016, wagering Read full story ›

Source: The Drum