By Seb Joseph

The cinema chain’s biggest campaign in three years launches today (7 November), kicking off a year long push to remind people of the unique experience seeing film on the big screen is.

Online content, social media, print and radio will develop the “Unmissables” concept with the ads also being used to promote upcoming blockbusters. From Interstellar this festive season to the new James Bond and Star Wars releases in 2015, Cineworld’s campaign will try to co-opt the buzz around those titles to push its own customer experience.

Reminding customers of a premium cinema experience

A 90-second film will lead the effort in Cineworld Read full story ›

Source: Marketing Week