By Gillian West

Citizen Watch Co. has embarked on a race against time for the 84-year old watchmaker’s first global campaign created jointly by Wieden+Kennedy Amsterdam and Wieden+Kennedy Tokyo.

Promoting the brand’s new flagship model, the Eco-Drive Satellite Wave F100, that uses satellite-synchronised technology to adjust to the correct time zone not matter where you are in the world, the ‘Chasing Horizons’ creative features a ‘race against time’ to live in the same hour for as long as humanly possible.

In the campaign photographer Simon Roberts and ex-NATO pilot Jonathan Nicol chase the sunset across the Earth’s time zones in a precisely planned window of Read full story ›

Source: The Drum