By Gillian West

Citroën UK is launching the C4 Cactus with an interactive campaign spanning TV, cinema, outdoor, digital, press and experiential, all kicking off with a series of adverts during tonight’s (Friday 3 October) X Factor on ITV.

Inspired by the C4 Cactus design the ‘Stay Curious’ campaign, created by OMD UK and Havas Worldwide London, launches with a ‘tease and reveal’ approach.

During the first commercial break in tonight’s show five two second spots will ‘tease’ with footage of car’s features. The ‘reveal’ moment comes at the end of the break with a 30 second spot showing the C4 Cactus and the context Read full story ›

Source: The Drum