By Seb Joseph

City AM believes its decision to ban ad blockers is just the start of a more conscious riposte from publishers to the threat ad blocking poses to their revenues, but argues advertisers and technologists need to chip in to find techniques powerful enough to convince readers that they’re benefiting from ads.

The financial freesheet has become the first UK newspaper to ban readers who use ad blockers from its website. Desktop readers seeking ad-free articles using Firefox browsers are greeted with blurred out text, ahead of a wider rollout to other browsers.

While media owners like the Guardian Read full story ›

Source: The Drum