By Seb Joseph

City Football Group (CFG) could use the value it places on sponsored social media videos to broker future deals with brands in a bid to monetise what has become the biggest thing in sports marketing – shareable content.

It’s part of the Manchester City owner’s response to a climate where a video on Twitter can be seen millions of times more than any live broadcast. As the way people watch sports changes, so must the measurement of sponsorships as sponsors start to pivot their deals to strike exclusive digital tie-ups with top clubs and competitions.

Business are “seeing the power” of Read full story ›

Source: The Drum