By Charlotte McEleny

Reminiscing on recent headlines about digital marketing may not always conjure up entirely positive memories, but among the doom and gloom there are some shining lights.

The digital marketing industry is still seeing double-digit growth in many markets, and for good reason, and a large majority of the industry is genuinely working hard towards a better ecosystem. Leading that charge in South East Asia (SEA) is the IAB in Singapore, which has seen a significant uptick in its output of industry initiatives that help marketers find more clarity and transparency among the increased complexity.

Transparency and clarity is also the theme for Read full story ›

Source: The Drum