Clear Channel Outdoor president says launch of world's largest screen in Times Square puts outdoor 'on par' with other media
The launch of the world’s largest digital outdoor advert has put the outdoor media industry ‘on-par’ with all other mediums according to Clear Channel president Harry Coghlan.
Speaking ahead of the go live of the 24 million LED pixel screen positioned in the Marriott Hotel in Times Square, estimated to cost $2.5m for a four week ad placement, Coghlan said that he thought the display would be a game changer for the industry,
“It means we are on par with all other media in terms of our immediacy, our impact and being in the real-time. The capabilities here have put Read full story ›
Source: The Drum
