Click fraud will continue to thrive unless the industry agrees to fund a solution
Click fraud, or bot traffic, costs the UK online advertising business almost £300m each year, according to a report by Integral Ad Science, and is regularly cited as ‘the number one’ issue among brand-side marketers, but authorities here are under-equipped to pursue such fraudsters.
This is a situation that is likely to continue unless the industry is prepared to better fund units of the police dedicated to disrupting ‘bad actors’, similar to other industries, such as the financial sector, according to the IAB’s Steve Chester, speaking at the recent Brand Safety Summit, hosted by 614 Read full story ›
Source: The Drum
