By Kyle O'Brien

House cleaning brand Clorox has come out with new spots and a new brand purpose, which aims to shift the perception of cleaning from getting rid of dirt and mess to how clean can bring about an emotional change.

The ‘Clean Matters’ brand film highlights the change that comes from cleaning – it’s not just about clean surfaces, but about the clearing of the emotional grime we build up in our daily lives, and the intentional shift from what was to what can be, according to a release by Clorox.

“Clean is an idea. It is possibility and potential. It is Read full story ›

Source: The Drum