Close to 4 out of 5 US digital display dollars estimated to transact programmatically in 2017
With nearly four of every five US digital display dollars estimated to transact programmatically this year, there is no doubt that buyers and sellers are continuing to invest in automated ad buying.
A fresh study from eMarketer has found that nearly four fifths of US digital display dollars will transact programmatically in 2017, totaling $32.56bn. By the end of the forecast period, that share will rise to 84.0%.
Additionally, analysts predict as ad buyers and sellers look to muster greater control that 74.5%, or $24.25bn of US digital display ad dollars, transacted programmatically will go to private marketplaces and programmatic direct setups.
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Source: The Drum
