By John Glenday

CNN chief executive Jeff Zucker has brushed off a series of increasingly vitriolic attacks against the news network by President Donald Trump, arguing that far from undermining the organisation they were helping to boost ratings.

Trump has routinely dismissed the news channel as a purveyor of ‘fake news’ but in the organisations largest ever brand study to determine the impact of such mud-slinging CNN found that attacks from the White House merely bolstered its standing.

Speaking during a luncheon organized by parent firm Turner Zucker said that the CNN brand was ‘still incredibly trusted’, adding that Read full story ›

Source: The Drum