By Seb Joseph

CNN doesn’t want to monetise news, it wants to monetise attention and plans to wrap this up in its first-party data to give to advertisers in order to justify the larger budgets it now wants.

It’s no secret that the likes of Google and Facebook are locking down their data, spurred by the need to measure and monetise advertiser performance plus the growing demand for privacy. It’s a tried and tested method that’s rapidly turned these businesses into media technology companies, something CNN wants in on as it tries to move as far as it can from low yield ad deals Read full story ›

Source: The Drum