CNN looks to tempt luxury advertisers as CNN Style portal launches
CNN is hoping to snare a stream of luxury advertisers with the launch of a dedicated Style portal which went live today (1 July).
CNN Style will span international and US digital editions of CNN.com, CNN Arabic and CNN en Espanol and will target CNN’s traditionally upscale audience, which includes 40 per cent of luxury consumers across Europe according to recent Ipsos research.
Content will run across the worlds of fashion, design, architecture, art, autos and luxury and will be headed by newly appointed CNN Style editor George Webster alongside Fiona Sinclair Scott from Vice Media.
Andrew Demaria, vice president Read full story ›
Source: The Drum
