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CNN Politics Vice President: 'Records broken with this debate weren't exclusive to TV ratings'

on Oct 19, 2015 | 0 comments

By Natan Edelsburg

CNN’s Democratic debate last week wasn’t only a huge success in ratings. The network’s Politics team put a tremendous amount of work into creating an equally impressive digital experience around the debate that also broke records on digital and social.

They were able to drive huge numbers of people to their website and live stream. They had a strong partnership with Facebook and became the first brand to use Facebook Mentions Live to live stream behind the scenes. They also worked with Pivit to launch the “<a target=_blank href="http://www.cnn.com/specials/politics/predict" target="_blank" Read full story ›

Source: The Drum