By Adam Flomenbaum

With the rise of mobile video comes the rise of solo viewership. Still, people are watching TV on actual TVs more than ever and whether they’re doing so via traditional set top boxes or over the top devices they continue to watch with others.

Earlier this year, Roku and Nielsen partnered to enable Nielsen to measure Roku video advertising, and Nielsen has found that viewers are often coming together to watch content on Roku devices. This fact, among other things, is great for advertisers:

“Nielsen’s co-viewing measurement and insights gives marketers who serve ads on the Roku platform actionable data to better Read full story ›

Source: The Drum