By Jennifer Faull

Coca-Cola and Tesco have joined forces for an online campaign to encourage people to recycle more.

The ‘Recycling is the Answer’ campaign, which launched today (8 September), directs Tesco customers to a dedicated website where they are asked to ‘pledge, play and recycle’ by playing a themed game.

David Beardmore, Tesco’s category buying manager for soft drinks, explained that he hopes the campaign will educate customers on simple ways to recycle more at home.

After completing the game, customers can select either 25 Clubcard points or a 50p discount on Coca-Cola drinks as a reward and can earn a further 25 points by Read full story ›

Source: The Drum