By Doug Zanger

Not sure we saw it coming in the Mad Men finale recently. Or, perhaps we did. Don Draper may or may not have come up with the iconic “Buy The World A Coke,” ad (he actually didn’t, but that takes away some of the shine, doesn’t it?) — but there is no question that this one spot, entitled “Hilltop,” occupies an important place in the hearts and minds of not just consumers, but professionals in the industry as well.

When we asked marketing professionals to tell us what they thought was the greatest song in advertising history, this song, and spot, Read full story ›

Source: The Drum