Coca-Cola celebrates 20th anniversary of ‘Holidays are coming’ campaign
Coca-Cola allowed the public to determine when the route would be released by encouraging its followers to share a tweet on the company’s Twitter page. After 500 retweets, the company released the full location list. The nationwide tour will kick off on 20 November, stopping at 46 locations throughout the UK.
The brand’s Christmas truck tour will give fans the opportunity to get up close with the vehicle, experience a snowy winter wonderland setting as well as be offered a choice of Coca-Cola, Diet Coke, Coke Zero or Coke Life to drink.
Coca-Cola is also running a special on-pack promotion to offer Read full story ›
Source: Marketing Week
