By Natalie Mortimer

Coca-Cola China has launched an advertising competition inviting individuals to submit videos as well as print ads to create new ways of communicating with the brand.

The two contests, which offer €5,000 and €25,000 respectively, are running on creative crowdsourcing platform eYeka and Coca-Cola China is asking individuals to “create a strong and creative expression of what makes a Coke so desirable to you”.

Participants are asked to submit videos and animations (up to 30 seconds long) as well as print ads and posters designed to inspire consumers to buy a Coke.

Richard Cotton, creative excellence director, Coca-Cola commented: “The objective of the Read full story ›

Source: The Drum