Coca-Cola looks to get Britain active with biggest ever rugby on-pack promotion
Coca-Cola Great Britain has kicked off its Rugby World Cup 2015 campaign with an ad featuring Rugby World Cup winners Jason Robinson and Natasha Hunt.
The firm, which is the official soft drinks provider of RWC 2015, shot the ad in settings including Brighton Beach and Mile End Skate Park, showing Robinson and Hunt encourage anyone and everyone to pick up the sport.
In the coming weeks, the ad will run alongside and out of home campaign, boosting every Coca-Cola variant. Additionally, the brand’s biggest ever rugby on-pack promotion will back the launch, giving drinkers the chance to win up to one Read full story ›
Source: The Drum
