Coca-Cola makes u-turn on Government labelling scheme as it continues healthy lifestyle drive
Coca-Cola GB is to adopt the UK Government’s voluntary front-of-pack nutrition labelling scheme, back-tracking on a decision made last year, as it continues to position itself as a healthy lifestyle brand.
The drinks giant had initially shunned the scheme, which uses colour coding to show how much fat, saturated fat, salt, sugar and calories is in a product, when it was announced last June.
Jon Woods, general manager of Coca‑Cola UK and Ireland, said the drinks giant has since gauged British consumers’ views on the scheme and decided the colour coded labelling will better help shoppers make a decision that supports a Read full story ›
Source: The Drum
