Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Coca-Cola, McDonald's, Nestlé and more commit to greater restrictions on advertising to children

on Sep 21, 2014 | 0 comments

By Natalie Mortimer

The CEOs of some of the world’s leading food and non-alcoholic beverage companies, including Coca-Cola, McDonald’s and Nestlé, have agreed on a new policy for responsible advertising to children.

The commitments, created in conjunction with members of the International Food and Beverage Alliance (IFBA), form part of a broader package of measures sent in a letter to World Health Organization director general Dr Margaret Chan, which will guide companies’ health and wellness strategies going forward.

The package includes a commitment to product reformulation and innovation as well as a common global approach to including nutritional information on pack, at point of sale Read full story ›

Source: The Drum