By Russell Parsons

The Coke Zone site will host a personalised digital greeting card service that allows video messages to be sent to family and friends, while a festive themed ecommerce platform will sell gifts such as Christmas glass bottles adorned with branded ribbons.

There is also a nod to Share A Coke, with some bottles carrying the name of Santa’s reindeers.

Elsewhere a new TV ad, dubbed ‘Give a Little Happiness’ (see above), which shows people carrying out acts of kindness to the sound of Jimmy Durante singing ‘Make Someone Happy’ will launch later this month. It will be preceded by the annual ‘Holidays Read full story ›

Source: Marketing Week