Coca-Cola pulls Mexican Christmas ad after indigenous people representation row
Coca-Cola has canned an ad in which a group of white teens distributed the soft drink among indigenous people to spread some Christmas cheer across their village after it was criticised for its alleged discriminatory nature.
The drinks giant was attacked from several angles for the slot; from health groups amid the country’s obesity crisis, and from a coalition of consumer rights activists.
The Alliance for Food Health coordinated with the National Council to Prevent Discrimination to have the ad pulled due to its representation of the indigenous people of Totontepec de Morelos in Oaxaca.
Elvira Pablo, an indigenous lawyer, condemned the campaign Read full story ›
Source: The Drum
