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Coca-Cola renews partnership with WWF to match donations to Arctic Home Campaign

on Sep 9, 2014 | 0 comments

By Natalie Mortimer

Drinks giant Coca-Cola has partnered with World Wildlife Fund for the second year running as the pair look to raise awareness and funds for the plight of polar bears in the Arctic.

The Arctic Home campaign will see Coca-Cola Europe match all donations made to the campaign, up to €1million, with a focus this year on polar bear mothers protecting their young.

To mark the launch, people from across the country took part in a live art display to form the shape of a polar bear with their bodies.

The Arctic Home partnership was first launched in 2013 as Coca‑Cola committed €1 million Read full story ›

Source: The Drum